Lightning Ball - Strategy

lUniversidade Nova de Lisboa

Faculdade de Economia

Strategy

Lightning Ball

Agenda Executive Summary ............................................... 3 Background ............................................................. 4 Sustainability .......................................................... 6 External Analysis.................................................... 7 The Industry ........................................................... 9

Renewable energies ................................................................................................................... 9 Energy generators ..................................................................................................................... 9 Portable generators and keepers ............................................................................................ 10

The Lightning Ball ............................................... 11

Why a soccer Ball?.................................................................................................................. 11

Porter’s Five Forces ............................................. 12 Reccomendations .................................................. 13 Conclusion ............................................................. 14 References ............................................................. 15

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Executive Summary

The objective of this work is to do a strategic plan of a new product that links sustainability to fun in times where environmental issues are clearly in vogue. In the last few years some items regarding supplyance of sustainable energy emerged, on the market, however, one could always identify some lacks on any of those. The Lightning Ball appears here as a merge between two factors, fun and energy geration, as a better alternative to any of those other products. A portable, fun and, most of all, useful product.

Along this strategic plan, basing all our findings in the results of a research,...