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Words: 334
Pages: 2
Category: Business and Industry
Date Submitted: 06/02/2011 01:40 PM
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get better grades 3234
(excluding
Appendices)
Atul Banerjee TMA 01 08Decr10 Page 1 of 19
Open University: B820 Strategy
CONTENTS
1.
Introduction .........................................................................................................4
2.
The Music Industry .............................................................................................5
2.1 The Major Labels .......................................................................................................... 6
3.
Analysing the Macro-Environment ...................................................................7
3.1 STEP model of the macro-environment ..................................................................... 7
3.2 Sociological................................................................................................................... 7
3.3 Technological................................................................................................................ 7
3.4 Economic....................................................................................................................... 8
3.5 Political... Count:
Is this Essay helpful? Join OPPapers to read more and access more than 450,000 just like it!
get better grades 3234
(excluding
Appendices)
Atul Banerjee TMA 01 08Decr10 Page 1 of 19
Open University: B820 Strategy
CONTENTS
1.
Introduction .........................................................................................................4
2.
The Music Industry .............................................................................................5
2.1 The Major Labels...
