Marketshare

MARKETING

RESEARCH

Research Proposal

Submitted To:

Mr.Abid Awan

Submitted By:

Sana Sikander (08108130)

Sidra Cheema (08108083)

Alina Rashid (08108188)

Submission Date:

May 24, 2011

RESEARCH PROPOSAL

A research proposal is generally a document written by any scientist or researcher that describes the program of whole research or investigation in detail. It serves as the outline of any term paper. It presents the research questions and its importance. It also suggests the data necessary for solving the questions. It allows the researcher to plan and review the project’s step. It serves as a guide throughout the investigation or research. A research proposal can have the following modules:

* Executive summary

* Problem statement

* Research objectives

* Literature review

* Importance of the study

* Research design

* Data analysis

* Nature and form of results

* Qualifications of researcher

* Facilities and special resources

* Bibliography

* Appendices

A review of management and research literature in developing the proposal and encourages the researcher to assess previous approaches to similar management questions and revise the research plan accordingly.

EXECUTIVE SUMMARY

This research paper is about the factors that will increase market share. Growing the market share is the ultimate objective of the company. Here increasing the market share meant to increase the number of customers. The increase number of customers will increase the company’s sales and thus the market share will increase. The problem is mainly currently experiencing by Mobilink. The mobilink has launched the broadband services few years ago only to business class. Now the company wants to increase the market share. This research is conducting with the objective to help management in designing the strategies. The major objective of this paper is to design such a model with factors that will increase market share and then imply...