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Bata products cater to all age group, offering brand from child to working adult. Working shoes varies from leather shoes to industrial boots. Bata shoes are cheap, made available to lower and mid range income customers. Variety- bubblegummers, power etc

Nike shoes are expensive and its targeted customers are professional athlete who at the same time want to look good while working out.

Adidas shoes are pricy but are mostly cheaper than Nike shoes. The company targets professional athletes and are more concern over its function and durability rather than its design.

Design

Bata

Bata shoes have variable life span as reviews have shown online. The shoes are cheap but their durability are questionable, Bata shoe’s life span is either poor or long lasting, making it confusing for consumers to decide. Most Bata shoes have shown to have short lifespan, created a bad brand image.

Adidas

Adidas shoes have always been compared to Nike and has been shown to be the preferred brand despite Nike having a better market standing. Reviews have shown that Adidas shoes have better life span as compared to Nike and have high customer satisfaction, making their product value for money.

Nike

Nike might be have a strong product name but its durability has been doubted by many of its customers. Being a recognized sports brand, Nike does not live up to its reputation and price for its sneakers. Reviews online have shown and rated Nike’s durability at the range of poor to somewhat, showing that customer satisfaction is not very high and its product is not ‘good value for money’.