Organisational Strategy and Leadership,

Company Profile

Target Australia is a mid-market department store chain owned by west farmers renowned for delivering to its customer’s great quality and great value apparel and home wares. As one of Australia's most successful retailers, their aim is to make stylish living affordable and available to all Australians. Target stores tend to attract younger and more educated and affluent customers than its competitors. Today, there are 283 Target stores throughout Australia. According to Target Australia (2010), the company currently operate 167 Target stores that mainly located in metropolitan and major regional centres and 116 Target Country stores which mainly placed in smaller regional centres. The head office of the company is located in North Geelong, Victoria, where all managerial decisions are made and planning processes are taken place. Target Australia has made ethical and environmental sourcing code to create a commitment to the communities in which they operate, that their products are produced in safe working conditions to respect the human rights of workers and in considering the interaction with the natural environment.

George Lindsay was the man who opened the first store in 1925 in Geelong, Victoria, together with Alex McKenzie; he also launched a number of stores. Their business policy, which still holds true today, was: 'Half the Profit, Twice the Turnover'. Target Australia has no affiliation with Target Corporation US. The Target Australia logo has lower case letters and a full stop, whereas the Target Corporation US logo has upper case letters, and a different font.

Retail industry

All businesses that sell goods and services to consumers operate in retailing industry. Australia’s retail industry is considered one of the country’s major economic forces and its largest employer, providing a platform for entrepreneurship and innovation. It has grown trough dealing effectively and efficiently with macro and micro economic challenges,...