Chinese Generation Y
—Analysis of the Survey
1. Introduction
The purpose of this survey was to test the values of Chinese Gen Y and to confirm my prediction that young Chinese are modernizing but not Westernizing, which is to say, I am broadly for the author's view.
My questionnaire was divided into two parts. Part one is 7 closed questions consist of scale- choices, multiple choices and other. Part two consists of 2 open-minded questions. The questionnaire gained an aggregate of 150 participants, whom are absolutely voluntary and anonymous. Since I aimed this questionnaire at the group among 15 to 30 at first, I can ensure that my respondents belonged to the target population (Gen Y).
2. Analysis of the Values of the Generation Y in China
2.1 Analysis of the Sample
1. Personal current circumstances
□ Receiving education | □ Job-waitin | □ Part-time job | □ Full-time job |
Referring to the data of question 1 (as shown in Table 1), different demarcations have been taken into consideration, which will make the survey more objective and convincible.
Table 1 Personal current circumstances
| Receiving education | Job-watin | Part-time job | Full- time job |
Headcount | n=69(46%) | n= 10(6.67%) | n=14 (9.33%) | n=57 (38%) |
2.2 Main concernment
2. Which of the following options you interested in your daily life? (No more than 3)
□ Political Situation | □ Military | □ Finance | □ Technology |
□ Hot Gossip | □ Sports | □ Digital Products | □ Constellation |
As shown in Figure 2.2, question 2 is related to the Chinese Generation Y’s main concernment of their spare time. According to the data in this figure, there show a significant gap between Digital Product, Sports, Hot Gossip to Political Situation, Military and Finance, which explains nowadays the Gen Yers tend to focus on the object that related to their lives and personal benefits. The lack concern about the politics or...
