“Musco Food” Uses It to Improve Sales and Operations

Case-study: “Musco Food” Uses IT to Improve Sales and Operations

TABLE OF CONTENTS

TABLE OF CONTENTS 2

1 INTRODUCTION – ORGANIZATIONAL CONTEXT 3

1.1 Company Overview 3

1.2 The Challenge 3

1.3 The Solution 3

1.4 Results 3

2 REAL-TIME ACTIVITIES 4

2.1 Activities before applying the new system : 4

2.2 Real- time Activities after applying the new System: 4

3 CUSTOMER SERVICE 4

4 INTEGRATION WITH FUNCTIONAL INFORMATION SYSTEMS 5

4.1 Accounting Systems 6

4.2 Marketing and Sales Systems 6

4.3 Logistics Systems 7

4.4 Human Resources Systems 7

4.5 Future Considerations for Musco Food Corp. 8

5 ELIMINATION OF ERRORS 8

6 REFERENCES 9

7 APPENDIX 9

INTRODUCTION – ORGANIZATIONAL CONTEXT

1 Company Overview

Musco Food Corporation is a New York-based food distribution company, serving Italian restaurants and delicatessens all over the Tri-state area. Musco Food has been “sharing the gourmet experience since 1926”, as stated in the corporate website.

2 The Challenge

The Musco sales force used a cumbersome paper-based process to take orders from customers, upon visits. They had no real-time access to information concerning current products, inventory availability, and pricing information; they were relying on paper catalogs, oral order-taking, and voice calls back to the office.

Thus, order entry errors were common, fulfillment took days, and they lacked the ability to promote products in time. The existing order entry process was time consuming, outdated and prone to error.

Hence, Musco Food Corp. recognized its need to update its order entry process. The company needed to find a more flexible solution with the capacity to handle numerous orders quickly and accurately.

3 The Solution

The company's executives realized they had to embrace New World technology to keep their Old World business humming (Barrett, 2005). So they adopted mobile technology, providing the sales force with smart phones.

4 Results...