Nike

FINAL INVIDUAL PROJECT

BUSN 105

D. TIBBETTS

ABSTRACT

This essay illustrates how Nike thrives as a business. The essay goes in detailed on the basic legal, social, and economic environment of this organization. Nike has a lot of other issues going on such as managerial, operational, and financial. This company has a lot of legal issue going on in the international continent. Nike has potential factors related to technology. Nike is changing the way consumers think and encouraging the world to go green.

FIINAL INVIDUAL PROJECT

Nike, the Greek goddess of victory, helps others succeed in times of a war. Nike is the world’s #1 maker of athletic footwear and apparel. It’s designs and sells footwear and uniforms of a wide variety. Nike also sells upscale shoes, well as athletic apparel and equipment. There are Nike factories, Nike women shops, and they sells there products online. There are 690 Nike own retailed store worldwide and through about 23,000 retail accounts in the US and via distributors and licenses in other countries.

Nike codes of ethics for employees is called “Inside the Line”; it defines the standards of conduct we except all of our employees in the US. Every year, employees are required to verify that they have read and understood the Lines. Nike has a global toll-free hotline for employees to report any suspected violations of the law or code of ethics (Nikebiz2011).

Nike sees corporate responsibility as a catalyst for growth and innovation, an integral part of how we can use the power of our people, and the scale of our business to create meaningful change (CSWire 2011). The company looks for efforts to impact areas such as improving conditions in the factory, designing for a better world, achieving climate neutrality and unleashing potential through sports.

The biggest threat to Nike would have been the recession the economy is experience a downturn right now but consumers purchases are slowing down right now. The Asians...