Strategic Plan

Strategic Plan, Part IV: Final Strategic Plan

In order to create a strategic plan for a product or service, that product or service needs to be well known so that mission statements and product or service differentiating can be done. With my idea and concept of New Food as a healthy fast food drive thru and eat- in restaurant. I know and understand that there are countless other restaurants with the same similarities as my restaurant. But not in this situation, due to the fact that my restaurant is setting itself apart from the rest of the other restaurants in the targeted area. And with that being said, it is imperative for New Food to establish a business mission and vision to help guide our direction and to cultivate our future growth.

Business Creation and Mission Statement

With New foods, we are using cutting edge technology to make healthy eating a possibility just like larger fast food restaurants. But with New foods we give you a healthy alternative opposed to the well know such as McDonalds and Burger King. But just like those fast food restaurants, New Foods will give you those choices but at lower calorie, lower fat, and carbohydrate intake. Like I said before, we would use cutting edge technology to change a customer’s food experience forever. New Foods would use science equipment to extract the healthy portion of foods like granola and other fruits and vegetables and convert them into foods that have always been unhealthy like French fries, cupcakes, and other meals and treats. And with the same options as the traditional fast food restaurants like McDonalds and Burger King like dine in options and late/24 hr operating schedules New Food would give customers the convenience of having a healthy option to have a healthy flavorful experience. And with me I have taken notice from a dieter’s perspective that a late dinner for most if not all people after 8pm with be fattening and unhealthy. So, with New Food, customer do not have to compromise...