Submitted by: Submitted by ruslana
Views: 542
Words: 4809
Pages: 20
Category: Business and Industry
Date Submitted: 06/16/2011 07:58 PM
CONTENT
A. Inspired idea 3
I. Events in the first discussion 3
II. Forming an idea 6
B. Researching the market in order to affirm our idea 6
I. Researching the market 6
1. Environmental impact analysis 6
a. General environment 6
2. Market analysis 7
II. Analyze S.W.O.T 11
C. Idea description 14
I. Target market 14
II. Which services will we provide? 15
III. Mission of our company 15
IV. Services offered 15
1. Wedding anniversary party (2 packages) 15
2. Two-day tour 16
V. How the company is operated? 18
VI. Our main patners 18
VII. Human resources 23
VIII. Marketing promotion 23
IX. Overall needed capital 26
X. Other documents 27
Inspired idea
Events in the first discussion
In the fist discussion, members in our group have some ideas :
|Ideas |Specific ideas |Advantages |Disadvantages |Consumptions |
|Building an amusement park|A complex will be built include|Its new & it’ll absolutely reach|Absolutely impossible |Rejected |
|combined with a resort |4 separated areas |the targeted market |- extremely high investment | |
| |- Beach | |cost | |
| |- Mountain | |- not enough human capital and| |
| |- Snow | |material resources | |
| |- Accommodation zone | |...