Classic Airlines

Classic Airlines and Marketing

Marketing is probably one of the most important areas of a business of all the other aspects of a business. If marketing fails, then the demand for the product may not be there by the consumer and can put a company in financial dire straights. Marketing however, can be difficult in a way that you must catch the attention and interest and show a true need for the product. This could end up being a pass and fail venture for some. Today, companies have a variety of avenues and media’s to achieve success if the ideas put out are creative, ingenious or can also be so simple that most do not think of it. We are going to discuss briefly about Classic Airlines and their marketing strategies and some of the challenges it faces with the current corporate culture.

According to the scenario, Classic Airlines is the fifth largest airline and has more than 375 jets that travel to 240 cities and has over 2,300 daily flights. The company has about 32,000 employees and earned $10 million on $8.7 billion in sales (UoP scenario, pg1). Airlines have always had several challenges within the industry. Rising fuel costs have always affected ticket prices, heavy regulatory controls, safety cost, and seasonal travelers just to name a few. The product that they provide is obvious, they service vacationers, business people, and then there are the last minute travelers that may need to travel for emergency reasons. Even the frequent flyer program suffered greatly by 19 percent of the Classic Rewards members and 21 percent respectfully for the remaining members (UoP scenario, pg1).

The idea’s that Kevin and Josef have about getting the company into an alliance is good, but they still must focus on good customer service. Katherine and Amanda seem to worry about immediate revenue, but it has been proven that taking care of your customers that bring them back. As a side note; I would rather spend a couple dollars more for a good experience than...