Bus 475 Week 2 Conceptualizing a Business

Strategic Plan, Part I: Conceptualizing a Business

BUS 475/Integrated Business

June 6, 2011

Strategic Plan, Part I: Conceptualizing a Business

Aunt Gale’s Childcare is a daycare facility located in the northwest area of Houston, Texas. This facility focuses on providing the best of care to children and parents in the area. Using a unique but comprehensive approach, early development is a service given to all enrollees from infancy to pre-school age. Educating children can never start too early.

Cultural and religious beliefs are factors taken into consideration during early development and education.

Business, Products, and Customers: Mission Statement

Aunt Gale’s Childcare is daycare facility in the northwest area of Houston, Texas strategically placed at the main entrance of an upscale neighborhood. Childcare services are available to families in the surrounding neighborhoods as well as businesses in the area. Services cater to children of all cultures, religion, and ethnical backgrounds. As sole proprietor, Velma Johnson has a staff of 10 well-certified individuals, which includes passing a national background check. Velma Johnson earned a bachelor degree in Business Administration, and each staff member renews his or her certification annually, including continuing his or her professional development in childcare.

Aunt Gale’s mission is to serve the needs of parents and children by providing quality childcare in an environment designed to make each child believe that he or she is part of a very large family. Parents are comfortable in knowing their children receive the best of care in a secure, clean, loving, and nurturing environment. Parents’ involvement encourages a joint collaboration to assist and meet the needs of the children as well as build relationships.

Vision

The vision for Aunt Gale’s is to be recognized as a facility that offers quality child daycare services to clients living and working in the northwest...