Starbucks Financial Analysis 2008 - 2010

The Starbucks Experience:

An Analysis of a Winning Company

Table of Contents:

Company Overview ………………….…….….…………..…………………………..…. Page 3

Selected Company Financial Statements ……………………..…………………….……. Page 4

Ratio Analysis …………………………………………………………………….…..….. Page 12

Trend Analysis ……….….…………..…………………………………………………… Page 15

Stock Price Analysis ……….……………..……………………………………………… Page 18

Appendix ……….….…………..………………………………………………………… Page 22

References ……….……………..………………………………………………………… Page 27

Company Overview

Headquartered in Seattle, Washington since its founding in 1985, Starbucks Corporation “purchases and roasts whole bean coffees and sells them, along with specialized handcrafted coffee and tea beverages and food items, through its company-operated retail stores” (Starbucks Corporate Website, 2011). Starbucks also sells its coffee products and licenses its well-known trademark brands through various other channels, such as licensed stores, and through certain of its licensees and equity investees, produces and sells ready-to-drink beverages. Starbucks portfolio of products includes brands such as Starbucks®, Tazo® Tea, Seattle’s Best Coffee®, and Starbucks VIA® Ready Brew coffees (Starbucks Corporate Website, 2011).

With its three operating segments: the U.S., International, and Global Consumer Products Group, Starbucks as of October 3, 2010, had 137,000 full-time employees, working at over 8,800 company-operated retail stores and 8,025 licensed stores worldwide, including Canada, Japan, Australia, France, and the United Kingdom (Starbucks Corporate Website, 2011).

Following perfectly in the steps of the company’s mission statement, which is “to inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time” (Starbucks Corporate website, 2011), company president and chief executive officer Howard Schultz recently announced that Starbuck in seeking to enlarge its global footprint, will open “thousands of stores in China over...