Exploring Positioning

When exploring positioning and scouting options, rather implementing a risky , innovative, or noel strategy, the managerial challenges are centered around uncertainty.

Do you know your customer’s needs?

Will you be able to capitalize on and expand on your existing capabilities to implement?

Is your company too weeded in the past with the existing business model and unwilling to explore the novel strategy?

Is the shift to far away from the organizations values and will you face opposition from vested parties, i.e.; Will your organization be motivated to implement?

Implementation challenges associated with enhancing your existing business portfolio is connected to the ability to focus on the big picture. The organization will need to reconstruct the market boundaries and explore the market space between industries to create the innovative strategy.

i.e.; Circus solie saw a potentially new customer for them by looking to broadway.

The organization will also need to balance the risk with the reward, will the potential market share capitalize profits and will or capabilities be adaptable enough to launch the strategy.

Performing the test on the new market sensibly, getting to really know your customers’ needs

Describe at least one technique or approach from the readings (Chapter 6 of Strategic Management) and explain how it would be well suited to some or all of the strategies in a firm’s portfolio.

The technique of Value curve can be low to invest in, have a moderately high impact on revenue, and a high profitability.

Instead of competing with the same rules as your industried rivlas you are eliminating the competition and becoming a leader in your industry, with a revolutionary strategy. Instead of looking for the nest incremental improvement, a new market is created. (carpenter , sanders 2009) This technique has been shown to work for both fast paced industries and stagnated.

This technique is especially effective for a stepping stone portfolio,...