Marks and Spencer

Questions ;

a) Critically analyse and explain both the internal and external factors that would affect the conduct of a business in a particular country. You may use a real life example to illustrate your answers.

Questions ;

b) Critically analyse and explain both the internal and external factors that would affect the conduct of a business in a particular country. You may use a real life example to illustrate your answers.

The company I have chosen?? Like george davies..

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Background of the Company

• Marks and Spencer (M&S) of Britain (often referred to as Marks & Sparks by locals) is a general retailer that sells clothes, gifts, home furnishings, and foods under the St. Michael trademark in the UK, Europe, the Americas and Far East.

• The company also operates financial services segment, which accounted for about 3% of the company’s 1998 profits (Dow Jones Industrial 1999)

• Marks & Spencer started as a stall in 1884 by Michael Marks in the Leads market using an L5 loan from a wholesaler

• Its philosophy is to sell durable merchandise at a moderate price. It has merchandise made to its specifications.

• By 1901, the company acquired 35 Outlets as well as a new partner, Tom Spencer

• By 1949 all the company’s stores carried mostly private label (St. Michael) products produced by British suppliers (De Nardi-Cole 1998).

The Company at Present

Marks and Spencer has over 450 stores located thr

oughout the UK, this includes the largest store at Marble Arch, London.

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In addition, the Company has 150 stores worldwide, including over 130 franchise businesses, operating in 30 countries.

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We can analyse both the internal and external factors that would affect the conduct of Marks and Spencer by using the S.W.O.T analysis as well as the PESTLE analysis.

Marks and Spencer’s corporate objectives are incorporated in its mission...