Mission Statement

The following is Nucor’s Mission Statement from their company website:

Nucor Corporation is made up of 17,300 teammates whose goal is to "Take Care of Our Customers." We are accomplishing this by being the safest, highest quality, lowest cost, most productive and most profitable steel and steel products company in the world. We are committed to doing this while being cultural and environmental stewards in our communities where we live and work. We are succeeding by working together.

Strategic Profile and Case Analysis Purpose

Nucor is a leading steel manufacturer and recycler in the United States. Their headquarters are located in Charlotte, North Carolina, and the company is made up of about 17,300 teammates, as they are referred to on the company’s website . According to Datamonitor’s Company Profile, revenues for 2006 were $14,751.3 million, a 16.1% increase over 2005. In the same profile, net profit was recorded at $1,757.7 million for 2006, a 34.1% increase over the previous year. Nucor operates in two main segments: steel mills, which account for 88.3% of total revenues, and manufacturing of steel products, which accounts for 11.7% of total company revenues.

“Nucor in 2005” by Frank Barnes and Beverly Tyler, briefs us on Nucor’s two main core competencies that have kept it successful when competitors have not been: their ability to stay innovative and their distinct organizational structure. These two competencies have made Nucor one of the top leaders in the American steel industry, which has impacted its historical strategic direction and performance, as will be seen in the following case analysis.

The purpose of this case analysis is to better understand Nucor’s core competencies, as well as to analyze the current situation surrounding the company. This case analysis will include a general environmental analysis, industry analysis, competitive environmental analysis, internal analysis, and SWOT analysis. These...