Media Week 1

Assessment A, Part One - Examining the Use of Social Media and its Impact on Corporate Commerce

Blogger_Con: Too much information- public disclosure

Blogger_Pro: Mass customization- widespread use among target audience, Instant communication to large groups, Ability to post relevant- up to minute news and updates, Ability to receive instant feedback from product demographic

Digg_Con: Not a good way to build buzz in the beginning

Digg_Pro: Media convergence- showing text, screen shots, videos

Facebook_Con: Security- possible transmission of untrustworthy links

Facebook_Pro: Mass customization- widespread use among target audience, Ability to incorporate elements of other social media sites, Ability to create a community, Instant communication to large groups, Ability to post relevant- up to minute news and updates, Media convergence- showing text, screen shots, videos , Mobility- viewing on a cell phone adds to the audience, Ability to receive instant feedback from product demographic

Flickr_Con: Limited visual presentation of product, Limited access from target audience, Security- possible transmission of untrustworthy links

Flickr_Pro: Media convergence- showing text, screen shots, videos

Metacafe_Con: Limited visual presentation of product, Security- possible transmission of untrustworthy links, Not relevant to the niche audience

Metacafe_Pro: Media convergence- showing text, screen shots, videos

Twitter_Con: Security- possible transmission of untrustworthy links, Too much information- public disclosure

Twitter_Pro: Instant communication to large groups, Ability to post relevant- up to minute news and updates, Mobility- viewing on a cell phone adds to the audience, Ability to receive instant feedback from product demographic

Youtube_Con: Security- possible transmission of untrustworthy links

Youtube_Pro: Mass customization- widespread use among target audience, Ability to incorporate elements of other social media sites,...