Organizational Behavior and Communications Paper

Organizational Behavior and Communications Paper

This paper focuses on the organizational behavior and communication of Walt Disney Company. Specifically this paper is going to describe the culture of the organization, noting whether the organization’s espoused values align with its enacted values, the role communication plays in perception and organizational culture, and the role of conflict in group communication. Walter Elias Disney founded Walt Disney Company in 1923. The Walt Disney Company is a leading diversified international family entertainment and media enterprise. Disney’s founder Walter Elias Disney fostered the spirit of creativity, innovation and excellence that continues to underlie all of the company’s success from the very beginning (Disney, n/a). The Company supports its values through its actions and communications among and within cast members (employees) as well as the general public.

Communication and Culture

The Company’s philosophy, mission statement, vision statement and values come directly from The Company’s annual report (2010). The Company’s philosophy taken directly from Walt Disney he states “every child is born with a vivid imagination.” The mission of The Walt Disney Company is “to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world." The vision statement states “The Walt Disney Company is to be the preeminent leader in the field of family entertainment.

Mark Sklar, Vice Chairman and Principal Creative Executive of Walt Disney Imagineering states, “From the beginning,starting with Walt Disney, we have has five things that make me proud to be part of this Company: high-quality products, optimism for the future, great storytelling, an emphasis on family entertainment and great...