Finance

|Executive Summary |

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|Mega Foods, a long standing conglomerate in Jamaica makes much of its income from exports. With the recent global economic crisis, its core |

|market in Europe has experienced a downturn in sales. Mega Foods decides that it’s now time to look to other markets to ensure its survival. |

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|In recent years, China has been forging a deep partnership with Jamaica: It has funded major road projects under the Jamaica Development |

|Infrastructure Programme (JDIP) and, through bilateral agreements, has facilitated easier trade between the countries. Historically, China has a |

|deep appreciation for all things Jamaican: from brown sugar, and Blue Mountain Coffee to Reggae music. |

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|Mega Foods thinks China is a ripe market for its products. Through its subsidiary, Irie Foods, it launched its Irie Fruits brand which will sell |

|tropical fruits to the Chinese market, specifically Shanghai. |

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|It plans to roll out its Irie Fruits products initially through local distributor Carrefour, which controls some 30 hypermarkets in Shanghai. In |

|this way, it avoids high labour costs, expensive investments...