Business Proposal

Pempek House is a new player in the food sector. The concept positioned to take advantage of serving finger food, light meal for breakfast and tea break as well as main meal for lunch and dinner.

Our winning product is in favour to all, with the base ingredient - fish meat; deliver the healthy eating choice of steam, popular to wider age group choice of fried, variance in ratio of fish meat mixture with flour. Different texture of Pempek will simply serve with condiment sauce ‘cuko’, peanut satay sauce as finger food or serving with ‘Lontong style’ spicy coconut soup base with vegetables, clear soup base with mee hoon or mee or serving

accompany with dry noodle.

This business plan offers financial institutions an opportunity to review our vision and strategic focus. It also provides a step-by-step plan for the business start-up, establishing favourable sales numbers, gross margin, and profitability. This plan includes chapters on the company, products and services, market focus, action plans and forecasts, management team, and financial plan.

Our main priority is to establish one outlet in a crowded mall, preferably in one of prominent shopping malls in Singapore. Later, our effort will be a further development into chain with consideration of standardize, easy to follow through operating procedures to maintain its consistency in serving quality products, key emphasize accompany with excellent customer service.

This plan is prepared to obtain a location for the initial launch of this concept.

We believe a locally-owned kiosk, stall is the best option to serve the rapidly growing population with a fresh, unique menu as opposed to a national chain franchise. This business plan calls for an exciting, profitable start-up year ahead with future forecasted growth as we meet the demands of the community. In all, this plan describes a healthy company with good growth prospects, looking to manage its orderly growth in the near future.