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Axia College Material
Appendix B
Picture the Supply Chain
Complete the chart below by outlining the digital content supply chain at Warner Bros. Entertainment.
|Upstream Component |Internal Component |Downstream Component |
|(sourcing/procurement) |(packing/assembly |(distribution) |
| |manufacturing) | |
| | | |
|Upstream components for Warner Bros. |The internal components were where |This involves mainly distributions through |
|consist of their orders, information, |packaging, assembly, and manufacturing took|external means. |
|payments, and returns. |place. | |
| | |Warner Bros. has partnered with |
|Hewlett-Packard is the main supplier used |Warner Bros used DVD, Apple I-Tuner, mobile|Hewlett-Packard to transform their |
|by the company. |devices, and VOD for all of their releases.|distribution process to an all-digital, |
| | |file-based system. |
|They give Warner Bros gives them a media |Hewlett-Packard designed a high performance| |
|digital stage that is complete with |storage package that allowed Warner Bros. |They have digitalized more than 6,000 |
|hardware, services and software. |to operate at a high speed to...