Disney Case Study

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Date Submitted: 07/04/2011 03:27 PM

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Ethics and Compliance of Disney

Ethics and Compliance of Disney

A business can thrive from enforcing the proper decisions. Having a strategic plan in mind will allow a company to lead with innovative ideas, sound financial practices, and a strong diverse work environment which upholds ethical decisions. In this paper we will identify how Disney is maintaining their corporate responsibility standards and the financial sustainability of the company based on the 2009 and 2010 financial reports. We will include the current ratio, debt ratio, return on equity ratio, and day’s receivable. This information allows existing and potential investors to see how well Disney is doing from a financial aspect. Exploring the financial and ethical background of Disney can yield information that will allow internal and external decisions to be made that will promote the business to be a success for many years to come.

The founder of Disney, Walter Bias Disney, had a desire to break into the filming industry. He learned from his initial experience in the cartoon industry when he fostered the character Oswald the Lucky Rabbit, which generated 26 Oswald cartoons within a year. Afterward, Disney found himself needing additional funding. When he attempted to seek the additional funds to expand into the second year, he found the distributor went behind his back trying to pass Disney’s animations as his own. Since then, Walt Disney has vowed to make everything his own from that point forward (The Walt Disney Company, n.d.). Witnessing firsthand the unethical behavior, Disney demanded to lead a business that would carry out a respectful, honest, and moral business style that would prove to be around for decades. Disney prided himself on business standards and ethics; therefore The Walt Disney Company has a valuable reputation for remaining dignified for their hiring practices, compliance training, no tolerance to discrimination or harassment, and staying firm to SEC...