Marketing Plan

Market Segmentation and Product Positioning

Marketing Plan

Dannell Wing

Strayer University

MKT500 – Marketing Management

Dr. Benjamin Bao, Ph.D., Instructor

May 22, 2011

Executive Summary

People For People is seeking to be the world’s leading manufacturer of household goods with its products being possible billion-dollar sellers. People For People manufactures the world’s fastest marketing growing detergent called Fresh, which boasts a high percentage of market shares for investors. The company’s success is due in part to its creative and innovative advertising campaigns and its ability to incite brand-loyalty in its users. The research scientists keep the products up to date with the latest technological advances and the products meet the highest environmental standards. People For People products are available in countries across the globe with a heavy concentration in Japan. The site of the latest radiation meltdown.

Fresh Detergent is the world’s first radiation detergent to be established in its market and it reigns supreme. With its wide array of products offered such as Fresh Liquid Detergent, Fresh Powder Detergent, Fresh with Febreze, Fresh Coldwater, Fresh with Downy, Fresh with Bleach, Fresh 2X Extra Strength, Fresh Soap Bar, and Fresh Liquid Soap, it will continue its stability in the market and its first years of commitment in helping families with their laundry needs.

People For People’s Fresh Detergent is among the most popular and widely used detergents in the world for fighting the effects and causes of radiation. People For People takes pride in announcing that its Fresh Detergent product is its flagship brand.

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