Gm Swot

Erdembileg Ganbold

Professor Marc Hamilton

Management Policies and Practicies

08 June, 2011

General Motors Company SWOT Analyses

“General Motors” is the one of the largest American multinational automaker corporation in the world. The corporation was established in 1908 by William C. Durant and headquarter located in Detroit.

Currently GM has a more than 200,000 employees and produced vehicles in 31 countries. In 2009, GM was established General Motors International Operations in China. China is the most important market of the GM followed by the United States, the United Kingdom, Canada, Russia, Germany and Brazil.

SWOT analyses:

Strengths

The very popular Brand name. GM has an extremely popular brand name. This corporation has already millionth consumers, so a lot of people know this name.

GM is a Multinational Corporation. This corporation sells their vehicles around the world.

Wide range of products. GM can offer to various types of vehicles for customers. Brand names are Chevrolet, Cadillac, Buick, and GMC. Also GM owned following companies ONSTAR, ACDelco, XM, DAEWOO, HOLDEN, Opel, FAW, VAUXHALL, JEIFANG and WULING.

Customer’s loyalty. GM is the biggest and popular American Multinational Corporation. Their vehicles have good quality so their customers satisfied their products.

GM has more than 200,000 employees.

It has a council and a network system in the more than 50 countries.

Manufacture cars in 31 countries.

High market share. Automaker market is one of the biggest markets that are influence strongly to world economic. Currently, GM is a second largest automaker industry after Toyota.

Weakness

Reducing Dealer network. In October 2010, GM was already lost 1124 dealership.

GM had lost the first place in the automaker market.

Vehicles are old fashion.

GM has quantity debt that was taken from the government and financial institutions.

Reducing revenue. In 2008, the income of the GM had gone down by 45 percent in the...