Ipl Marketing

CHAPTER-1

INTRODUCTION

Indian Premier League

In the year 2008,we did see the birth and rise of one of the greatest marketing phenomenon in sports marketing in india,Yes ofcourse I am referring to “IPL” More then cricket,it was this whole business and marketing angle to it which made it popular.Cricket combined with entertainment and that too bollywood,what more do you need to pull in Indian market?After all cricket and bollywood are two religion in India.

The Indian Premier League (IPL) is a professional league for Twenty20 cricket competition in India. It was initiated by the Board of Control for Cricket in India (BCCI) headquartered in Mumbai supervised by former Chairman and Commissioner of the Indian Premier League Chirayu Amin. It is currently contested by 10 teams consisting of players from around the world. It was started after an altercation between the BCCI and the Indian Cricket League.

In 2010, IPL became the first sporting event ever to be broadcast live on YouTube.[6] Its brand value is estimated to be around $3.67 billion in fourth season. According to global sports salaries review, IPL is the second highest-paid league, based on first-team salaries on a pro ratabasis, second only to the NBA. It is estimated that the average salary of an IPL player over a year would be $3.84 million.[9] The brand value ofMumbai Indians (finalist IPL 2010) is estimated at USD 57.13 Million.

HISTORY

First season:-

The inaugural season of the tournament started on 8 April 2008 and lasted for 46 days with 59 matches scheduled, out of which 58 took place and 1 was washed out due to rain. The final was played in DY Patil Stadium, Nerul, Navi Mumbai. Every team played each other both at home and away in a round robinsystem. The top four ranking sides progressed to the knockout stage of semi-finals followed by a final. Rajasthan Royals defeated Chennai Super Kings in a last ball thriller and emerged as the inaugural IPL champions.

Second season:-

The...