Motorola Mobility Inc.

Motorola Mobility Part III

Management 521

June 9, 2011

Motorola Mobility Part III

Motorola Mobility is strongly committed to their operating procedures in all aspects of their business. They conduct their business with integrity while reducing the environmental impacts of their products and operations. The company also supports their local and global communities while creating a safe and healthy workplace for their employees. Motorola Mobility has old and new strategic initiatives that adapt to the changing markets in the environment, technology, global, social, and political aspects. Economic trends influence everything Motorola Mobility does; these include unemployment rates, recession, an increase or decrease in standards of living, national GDP changes, and or national growth. All five of these trends can dramatically change the way a business runs and when they do change or shift Motorola Mobility has to do the same.

Recent economic trends influence the way Motorola Mobility goes about their strategic initiatives in the environmental, technological, social, global, and political aspects. It is important for these strategies to change with the economy that influence them. Some of these trends that are currently happening are the United States unemployment rates, the recession, national GDP fluctuations, and national growth. When the recession started in December 2007 in the United States it caused large companies, including Motorola Mobility, to make a lot of changes (Grynbaum, 2010). As Motorola Mobility’s sales revenues and profits declined the company cut back on hiring new employees, buying new equipment, marketing, and advertising (Frommer, 2008). With large companies cutting back on hiring new employees or all together freezing new hiring during the recession it makes the unemployment rates reach a higher level. During the recession Motorola Mobility cut costs of $800 million during 2008 and $600 million of that was from their mobile phone...