Consumer Behaviour

Rock Star

“Party like a rock star,”

Executive summary

RSED Company is a energy drink manufacturing company. “Rock Star Energy Drink” is totally a new product in the present market that we will release this year. It is a energy drinks product and it’s a totally new drinks company named “ ROCK STAR ENERGY DRINK LTD.”

“Party like a rock star,” is the slogan of the Rock Star Energy Drink. Rock Star Company offers convenience energy drinks to the customers with best cost and quality. Customers can easily differentiate the quality of the drinks than others.

Market researchers indicate a specific growing need for the new product which the company is going to launch in the market. The marketing strategy will be based on a cost effective and quality service to each of its target segment. The company focuses on utilizing all of its resources to continuously serve its customers through quality product. The company also focuses to provide its customer a journey of test through consuming the product.

The marketing objective is to actively support continued growth of the need and gain profit through serving them.

1.0: Situation Analysis

Rock Star is a energy dinks manufacturer company, which is owned by its principal investors and operators. It has a wide range of successful energy drink products to satisfy consumer’s thrust.

1.1: Market Summary

We possess good information about our market and know a great deal about the common attributes of our most precious and loyal customers. Through our marketing research and survey, we have clear understanding about customers, their needs and how can we serve them better. As a result our R&D (Research and Development) department is continuously working to satisfy their specific needs and wants.

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1.1.1: Market Segmentation

The market for our product “Rock Star Energy Drink” is segmented of Geographic, Demographic, Psychographic and Behavioral. The segmentations are as follows:

Geographic:...