Bsa/310 Week 2

Kudler Fine Foods

Benny Trapani

University of Phoenix

Business Systems

BSA/310

GERALD ROJEWSKI

June 29, 2011

Kudler Fine Foods

Kudler Fine Foods opened a little over ten years ago and is a complete success in the state of California. These three stores specialize in foods ranging from bread to sea foods. Recently Kudler has looked into ecommerce to expand the business and its profits. They believe that loyal customers should be rewarded so they have begun developing a frequent shopper program to reward loyal customers and bring in some new ones. Furthermore this program can be developed into a delivery site so people can get fine foods from the comfort of their own home. Certain things need to be taken into consideration before this program takes off. Security, legal, and if there are ethical concerns need to be taken into account. Most important financial issues need to be looked at like program cost, profitability, and how profitable it will be for Kudler foods. If this program works as efficiently as the store itself both business and customers will be happy.

In 1998 Kudler Fine foods opened its doors in La Jolla, Ca. Since the success of this store two more have been opened in Del Mar and Encinitas. All stores specialize in fine foods from around the world and carry all manners of meat, dairy, produce, baked goods, and the finest wines available. Kudler decided to see if they could expand the business and show the customers how appreciated they are. This is where the frequent shopper program came into being. This program is designed to promote products, discounts, and give the customers a few more perks for participating. With this program a grocery delivery system will be put into place allowing shoppers in a limited area to order their groceries online making shopping for good food more convenient for people. Since this will be operated from online and people will be using personal information security needs to be looked into....