Marketing Analysis

Executive Summary

MJ Solar is a kama’aina company with deep roots in Hawai’i. Our products are solar hot water and photovoltaic system. MJ Solar’s main goal is to build a green future for our island families and society. Responding to our energy needs with a much more responsible solution than oil and coal; will make possible for our children and grandchildren to afford life here in Hawaii. MJ Solar, will provide the people of Hawai’i, an economical choice of renewable and consistent energy for their home, businesses and cars. MJ Solar’s goal is to save you money, reduce the effects of global warming, minimize environmental damage, and make a difference in our beautiful Hawai’i. MJ Solar is continuously bringing new ideas and technology promoting future potential solar hot water and photovoltaic systems that will make Hawai’i a better place to live.

Situation Analysis

MJ Solar was founded in June 2009 in Hawai’i with the objective of creating and marketing an improved and harmless future, targeting people who are concerned about global warming, minimizing environmental damage and creating a new form of energy. Presently, there are large and small companies in this green market. MJ Solar has a big task at hand, but with its expertise and superior knowledge has the ability to create and market superior products that will appeal to its green market.

Mission Statement: The Company’s mission statement is fundamental for their task and purpose: “MJ Solar, as a full service renewable energy company, will provide a suite of services that allow households and firms to reduce their energy consumption and minimize their existing use of carbon-intensive power with clean, green, reliable solar energy”

SWOT Analysis

Strengths: The following are the strengths identified by MJ Solar:

▪ Right products, quality and reliability.

▪ Superior product performance vs. competitors....