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Category: Business and Industry
Date Submitted: 07/22/2011 03:42 AM
A REPORT
ON
Mc Donald Marketing strategies in India
By
Ravilochan.v.v
Roll.no.10149
A REPORT
ON
Mc Donald Marketing strategies in India
By .ravilochan.V.V
Roll.No.10149.
A report submitted in partial fulfillment of the requirements of PGDM
(Batch –XVIII)
Contents
Summary 4
Objective 4
Limitation 4
Acknowledgment 5
SYNOPSIS 6
HISTORY OF MCDONALD’S 7
World’s Oldest McDonald’s 7
MCDONALD’S IN INDIA 8
Mc DONALD’S Products 10
India 10
Bahrain 10
China 11
Indonesia 12
Malaysia 12
Pakistan 12
Marketing Mix 13
Product 16
Pricing 17
PHYSICAL EVIDENCE 18
Value Pricing 18
Promotion 19
Place 21
Positioning 22
Impotance Of Positioning 24
Marketing Research 24
1. Target Customer: 24
2. Price 25
3. Product 25
4. Place 25
Marketing Research of McDonald’s 25
Factors driving increased food service sales 25
Growth in Personal Income 25
Shrinking Household Size 25
Urbanization 26
Growing Number of Women in the Workforce 26
Menu Diversification 26
Promotional Techniques Which We Would Have Used 26
Ration of vegetarian and non vegetarians visiting Mc’ D per day 26
Favorite product in the menu 27
Do you find the products satisfactory 27
With whom would you like to visit Mc.donald 28
Do you find Mc Donald value for money 28
Problems faced during the visit to Mc Donald 29
Suggestions you feel like giving to Mc.Donald 29
Unique Selling Proposition of McDonald’s 30
1. Favorite advertisement 30
Survey analysis 31
Conclusion 32
Summary
The entire paper deals with the 4’p marketing strategies adopted by McDonald. The paper shows how Mc Donald has become one of the top India’s food chain. The paper explains the importance of product, pricing, placing and promotion in business and how these four tools are going to help a business to grow horizontally and vertically.
This paper also revealed what are the customer preferences in different...