Dwadwad

Management decision problem

1.

Current situation and problem

Not enough information about customers

Not enough communication Mercedes between dealer

Not sharing information

How could customer relationship management (CRM) and partner relation management (PRM) systems help solve this problem?

CRM management helps them to Boost revenue through channel collaboration Reduce indirect channel support costs, increase partner satisfaction, maximize value to their customers by enabling their partners.

Also they can collect information and data from dealers. For example: Sales and purchase data, account information, web registration data, service and support records and web sales data. And also they can share the information.

They have wide arranged network (55 dealer) So PRM is very suitable and beneficial for them.

Staff | Large | Small or same staff managing more partners |

Business Processes | Manual processes | Automated best practices |

IT systems | Disparate systems | Integrated systems |

Partners | Not fully engaged | Loyal and productive |

Customers | Not fully served | More satisfied |

Competitors | Access to partners and customers | Locked out |

Results | Losing business | Winning business |

PRM software solutions allow companies to increase channel sales without increasing channel staffing costs, by replacing manual processes and disconnected IT systems with an integrated platform and solution to drive best practices and more profitable sales channels. |

Without PRM With PRM |

2. How these systems help Office depot minimize costs and other benefit they provide?

Identify and describe other supply chain management applications that would be especially helpful to Office Depot

Tight inventory system is reducing inventory. Savings from reduced inventory result in increased profit. It means Reducing amounts of raw materials and purchased parts and...