Cross Cultural

Cross Cultural Management Research

Debra Brown, Rona Brown, Debra Harris, Danelle Wilson, and Michelle Winters

MMPBL/560 Managing in a Cross-Cultural Environment

June 13, 2011

Dr. Metodija Stojanovski

University of Phoenix

Introduction

There are many differences between cultures and these differences do distinguish one society from one another. Ten companies are highlighted in this paper which will be compared and contrasted as well as describe how each organization is managing cross-cultural issues. The company’s are McDonald’s, Lawndale Christian Health Center, Flagstar Bank, Family Dollar, Starbucks, Pepsi, Wal-Mart, Mary Kay Cosmetics, 3M, and UPS. This paper will also focus on culture differences, managing multiculturalism, cross-cultural differences and diversity, and conflicts in global organizations.

Individual Synopsis

Debra Brown- McDonald’s

McDonald’s is known for its golden arches all over the world. “According to a release by McDonald's on December 9, 1996 McDonald's Corporation opened its first restaurant in Des Plaines, Illinois in 1955. McDonald's first began to expand internationally in 1967 with the opening of restaurants in Canada and Puerto Rico. McDonald's has been most successful in Japan and although it offers the same line of products and services in every country it sometimes adds special local treats such as salmon in Norway and beer in Germany. On average a new McDonald's restaurant opens up somewhere in the world every three hours” (Fascinating McFacts). The best motivating characteristics of McDonald’s is that they employ 75,000 people and 7% of them are managers, supervisors, or directors level recruited and trained for certain cultures customer service. Depending on what country the employee is in, the more experience according to the culture or country the service is in the salary could be twice per capita income. Another determining factor about McDonald’s international and the United States...