Strategy Analysis of Aci Logistics

STRATEGY ANALYSIS OF ACI LOGISTICS TO RESTRUCTURE RETAIL CHAIN STORE

Prepared for

Mr. Shahriar Halim, ACA

Course Instructor

Financial Information Analysis

Prepared by

Imtiaz Rabbi Khan (03)

Tasneema Afrin (05)

Nazim Uddin Ahmed (27)

Md. Shahariar Kamal (29)

Minaoar Hossain Tanzil (43)

Batch MBA 43D

Institute of Business Administration

University of Dhaka

December 9, 2010

December 9, 2010

Mr. Shahriar Halim, ACA

Course Instructor

Financial Information Analysis

Dear Sir:

The report on the financial analysis of ACI logistics to restructure retail chain store performed as part of the Financial Information Analysis course is now ready for you.

ACI Logistics started a country wide retail chain shop and faced a lot of obstacles in the early years of operation. So the case study on how to they should restructure the business in a holistic approach including financial, operational and marketing innovation was very learnable.

Thank you for giving us the opportunity to work on this topic, especially for expanding the scope of the study from mere financial analysis to broader strategic planning.

Sincerely,

___________________

Imtiaz Rabbi Khan ___________________

Tasneema Afrin ____________________

Md. Shahariar Kamal

___________________

Nazim Uddin Ahmed ___________________

Minaoar Hossain Tanzil

Table of Contents

Executive Summary vi

Introduction 1

1.1 The Dream behind Shwapno 1

1.2 Objective 2

1.3 Scope of the Study 2

1.4 Methodology 3

2. Environmental Scanning 3

2.1 Macro-Economic Environment 3

2.2 Industry Analysis 4

2.3 SWOT Analysis 5

2.4 Position in the BCG Matrix 7

3. Financial Statements Analysis 8

3.1 Basic Ratios 8

3.2 Impact on the Performance of ACI 11

4. People Aspect of ACI Logistics 12

4.1 Starting the Dream along with Mr. Asif Iqbal 12

4.2 Fighting back with Mr. Sohel Tanvir Khan 12

4.3 Outlet Staff 13

5. Issues with supply chain management 13

6. Marketing Inefficiency 15

6.1...