Media Industry

Week Five Learning Team Reflection

Todd Caton, Suresh Srinivasan, Deborah Van De Ven

LAW/531

July 23, 2011

Professor David Scott, Esq.

Week Five Learning Team Reflection

In this week's learning team reflection our task is to discuss what action does a manager of a particular industry should take to identify and protect the tangible property rights of the organization. We have selected the Media industry, which is currently facing a huge piracy issue, where its media products like albums which are considered as its tangible properties, are easily accessed by public.

Tangible property rights of the media industry

It is been an uphill tasks for the Media industry to control the piracy act. It has become more difficult with many social websites distribute media files freely for public. The owners and managers of the media industry have struggled to develop an appropriate strategy to track and capture the people who impact their business. The biggest issue for any new recording artists or a music company is the tangible property rights in this complex media sector. This pertains to anything that can be owned by an artist or a media company. The tangible property is everything that the artist or the company been working on for their shows or private recordings.

With sites like Youtube, Myspace and Facebook being popular among huge audience, it is not simple to distribute the album with an achievable profit. Pop out music players and streaming audio and video capability make it extremely easy to add the music to several different sites all over the internet. Because of this there is even more concern for protecting non-copyrighted material while the agent is trying to market the talents and skills in online forums. This also applies to any lyrics that the websites may post or what may be deciphered by fans or potential poachers. It can be exceedingly difficult to protect the origin of intellectual property like this so the company can...