Project Outline

North South University (NSU)

Group Project Outline

Course: Principles of Marketing (MKT-202)

Instructor: Abdullah Al Faruq (AFq)

Semester: Spring 2010

1. The students are required to work in a group of 5-6 for the completion of this assignment.

2. In this project, students are required to work as a team to first of all identify a product or brand or

service (e.g. restaurants, fast food shop, superstore, chocolate manufacturer etc) that you as a

group want to launch in the market.

3. Once the product/brand/service firm is identified, the group can work towards formulating a

marketing plan that will achieve the proposed launch.

4. The project structure:

• Formal Cover Page.

• Letter of Transmittal.

• Executive Summary.

• Table of Contents.

• Introduction.

• Outline of proposed launching of the product/brand/service.

• Justification for launching the product/service/brand.

• Marketing mix tactics that your groups need to apply for the launch as follows:

o Product/Brand strategy (Product)

o Marketing communications (Promotion)

o Distribution and logistics (Place)

o Pricing (Price)

In case of a service-firm (the other 3 Ps will need to be included which are as follows:)

o People

o Process

o Physical evidence

• Future Recommendations.

• Conclusion

• Reference/Bibliography

5. Each group is required to submit the project by way of a word processed file. No hand written

project will be accepted. Spiral binding/Professional binding is a must when submitting the project.

6. Each group is required to use font “Times New Roman” or “Arial”, size: 12, Line Spacing: 1.5,

paper size: A4 only. No exceptions. For headings you can use font size 18 and can make them

bold.

7. Please avoid plagiarism, copying from your peers. Any form of plagiarism, cheating will result in a

“Zero” mark from the assignment and student will be referred to the University Disciplinary

Committee.

8. Please use correct theory and concept when you analyze scenario and...