Submitted by: Submitted by coreyes
Views: 651
Words: 1429
Pages: 6
Category: Business and Industry
Date Submitted: 07/31/2011 10:41 PM
Competitive Situation
JanSport is the Original Outdoor Gear Brand that embodies a culture of fun and discovery. We equip people globally with quality, enduring and reliable products that enable the freedom to experience life's adventures.
JanSport's success extends around the globe and into walks of life that are as varied as our product offering. Providing world-class products brings the additional business and moral obligation of ensuring safe, ethical and lawful manufacturing conditions.
Strengths:
• They have a strong brand name.
• Their bags are functional.
• They have a wide range of bags that are very great for outdoor places.
• They incorporate flexibility into each and every design.
• JanSport has cultivated successful partnerships with individuals and organizations.
• They have adopted the code of conduct of the Fair Labor Association (FLA).
Weaknesses:
• They have strong competitors.
• Some of their bags are being faked.
• Other competitors imitate their bags and offer it to the market for cheaper price.
LeSportsac, a leading manufacturer of functional and chic handbags, has become an American icon sold in countries around the world. The Classic and Designer Collections have established LeSportsac as the leading American brand of casual nylon bags in the U.S., Mexico, Asia and Europe.
The product line is a complete range of handbags, travel bags, totes, messenger bags, backpacks, attaches and accessories. LeSportsac is sold in over 20 countries worldwide including Italy, Mexico, U.K., France, Sweden, Japan, Hong Kong, Korea, Taiwan, Singapore, Australia, Colombia and Saudi Arabia.
Strengths:
• They have a strong brand name
• Most of their bags are made of Parachute Nylon which are said to be very functional and sturdy.
• Their bags are water resistant.
• Some of their bag collections were designed by famous trendsetters such as Stella McCartney, Jonathan Adler, Diane von Furstenberg, Tokidoki and Gwen Stefani.
•...