Lexus

Table of Content

| |Page |

|Introduction |1 |

|Company Background |2 |

|Management Decision Problem |3 |

|Marketing Research Problem |4 |

|Strategies |5 |

|Sample of Likert Scales techniques Questionnaire |7 |

|Appendix |9 |

|References |10 |

INTRODUCTION

The purpose of this assignment is to let student understand and applied what they have learn throughout their study in marketing research subject. Marketing research is a systematic and objective identification, collection, analysis, dissemination, and use of information that is undertaken to improve decision making related to identifying and solving problem.

The case study “Happiness is a Lexus” had been assigned to the student and required to make a research on measurement of the Lexus customer happiness in buying Lexus product and services made in order to the complete their project paper. In this project paper, secondary data are been acquired to complete this project such as journal, internet information, text book...