Feasibility Study of Mmultinational Company to Expand in Foreign Country

I am going to investigate the feasibility of ‘Avon’ as a multi-national manufacturing company which is going to set up a new plant in Bangladesh in which it has not been operated before.

Abstract:

Business environment is competitive and complicated by the several demographical, social, cultural political even loyal factors which determine its longevity, expansion and existence through the perpetual goal. Running a business is easier than to establish a new business or even to set up a new branch. It is not as simple to make bread wrap with the butter. The core firm’s future can be concerned with the process as finance is invested and manpower is involved. So an intensive feasibility study is needed for the hard nut to crack. The aim of this feasibility is to assess the economic viability of the future business. The study can give us a detail pictures about the opportunities, possible road blocks or precautions what we need to reach towards success. If the results seem to be positive, then organisation can proceed and set a strategy thereby. If the result is negative then they may not proceed further or can take a different approach towards the goal. Whatever it is, the main perspective would be to acquire the money return by the sound investment otherwise money would be invested in a lost project.

In this research both Qualitative and Quantitative method should apply to get the best result from the participants. For the social survey we need to set the questionnaire of unstructured, semi-structured and structured format. Unstructured or in-depth interviews are best to opt out the details atmosphere of the business project especially holistic understanding form the interviewees. In that particular format we can adopt closed ended, open-ended or a combination of both to get the various proportional answer.

Introduction:

This paper will assess the whole process and theme of the research area. We will briefly discuss that process step by step and will see...