Business Plan

A Business Plan Proposal

“Hot Shapes”

Presented to

The Faculty of College of Business Administration

Far Eastern University – FERN Diliman

In partial Fulfillment

Of the Requirement for the Degree

Bachelor of Science in Business Administration

Major in Operation Management

Presented to: Mrs. Sheilla Marie Apostol

Presented by: Bondoc Bianca Carla R.

July 2011

Chapter IX

Operation Feasibility

Hot Shapes go with this kind of structure the firm has the ability to handle a variety of processing requirements. Sometimes, the general-purpose equipment utilized may be less costly to purchase and less costly and easier to maintain than specialized equipment. Employees in this type of layout will probably be able to perform a variety of tasks on multiple machines, as opposed to the boredom of performing a repetitive task on an assembly line. A process layout also allows the employer to use some type of individual incentive system.

Marketing Mix Perspective

Product

* A hotodog using non-traditional shape of it and can choose whether you like the ketchup and mayonnaise inside the hotdog and the hotdog patty.

Place

* Will be introduce to different market and mall of Caloocan, boundaries City.

Promotion

* Discount when they buy it in bulk.

* Free taste in malls.

* Freebies inside the package.

People

* Train people who want to apply in the company.

* Encourage customer service by having the employee of the month contest and giving incentives for good performance.

* Promotion if their work is good.

* Internet – for those who like surfing the net, Hot Shapes can be visited at www.hotshapes.com and see the features of hotdogs and leave comments for the new shapes of hotdog.

Marketing Niche

The company would try to capture a niche focusing on the consumers need. The owner believes that the new fillings and shape of hotdog will give the new idea for hotdog so that the consumers will buy...