Seo and Marketing Through Social Media

A REPORT

ON

“SEARCH ENGINE OPTIMIZATION

AND

MARKETING THROUGH SOCIAL MEDIA”

A REPORT

ON

“SEARCH ENGINE OPTIMIZATION

AND

MARKETING THROUGH SOCIAL MEDIA”

TABLE OF CONTENTS

1. Cover page 01

2. Title Page 02

3. Authorization 03

4. Acknowledgement 04

5. Table of contents 05-06

6. Abstract 07

7. Introduction

Introduction to Project

Introduction to HR Training and HR Training Industry

Introduction to Internet

Introduction to Advertising

Introduction to Search Engine Optimization

Introduction to Social media

Introduction to Company 08-24

08

09-12

13-17

18

19-20

21-22

23-24

8. MAIN TEXT

Advertising

Online Advertising

Various Advertising methods used by Middle Earth Consultants

Purpose of the Study

Objective of the Study 25-34

25

26-28

29

30

30

9. DESCRIPTION OF THE PROJECT

Advertising

Website Improvement

Increasing website traffic

Search Engine Optimization and Search Engine Marketing

Connection to customers

Research

Calculation of the cost of online medium of Advertising 31-34

31

32

32

33

33

33

33-34

10. Methodology 35-37

11. Scope of the study and Project 38

12. Limitations 38

13. Findings and Implementations 39-61

14. Conclusions and Recommendations 61

15. References 62

16. Glossary 63

ABSTRACT

The project titled “Search Engine Optimization and Marketing through Social Media” for Middle Earth Consultants deals basically with creating awareness and networking with the target audience and also devising advertising strategies for promoting the products and services offered by Middle Earth Consultants through the online and offline medium.

The project aims at creating an online marketing strategy for the products and services offered by Middle Earth Consultants and then...