Marketing

Kudler’s Fine Foods Marketing Paper

Sharlene Jackson

Thomas O'Brien / Instructor

This paper will talk about the importance of the marketing research of the development of Kudler Fine Food’s strategy and tactics. It will also identify the market research areas that are needed as well as show how important the competitive intelligence is when developing the marketing strategy and tactics of Kudler Fine Foods.

To give you a brief over view of Kudler Fine Foods, Kudler Fine Foods is owned by Kathy Kudler who first opened her shop in 1998. Kathy had a vision and a love for gourmet food. Kudler’s Fine Foods was first opened California called La Jolla. A year later, Kudler opened another store Del Mar and Encinitas which are also located in San Diego,California.

Kudler Fine Foods are shops that customers may go to purchase gourmet food and have a one stop shopping location with reasonable prices. Kudler’s Fine Foods have imported and domestic food items such as fresh meats, seafood, baked goods, produce deli and dairy products.

The marketing objective that I noticed from Kudler’s Fine Foods is that it has a very good growth and is looking forward to expand, increase consumer purchases and improve operations. Kudler’s Food wants to increase their customers’ loyalty in every way they can and make an increase on sales per visit.

One way for Kudler Foods to increase their services and to accomplish their goals is to develop marketing initiatives. These initiatives should help to improve sales, profits and reduce the costs. One way Kudler plans to increase their services through initiatives is by having parties that show people how specialty foods are prepared. While at these parties, customers will be allowed to win prizes. Another way for Kudler is encouragement of the customer shopping which will help to keep their customers coming back is to give points per shopping visit. By doing this, the way the customer shops is tracked and Kedler Fine Foods will know what...