Home Depot China

China Home Improvement Market Overview

In December 2006, The Home Depot acquired The Home Way, China’s first “big box” home improvement retailer. The Home Depot now operates 7 stores, which average 90,000 square feet of selling space, across three cities in China. Leadership: Headquarters: Number of Associates: Number of Stores: Raymond Chou, Retail President, The Home Depot China Beijing Nearly 150 in sourcing offices; approximately 1,350 retail operations 7, operated across three cities in China: Tianjin (4) Xi’an (2) Zhengzhou (1) Average 90,000 square feet Delivery, installation, design and remodel services

Store Format: Services Offered:

The China Home Improvement Market The home improvement market in China varies greatly from other parts of the world. In the 1990s, the government’s reform of the housing system led to private homeownership, which is now a major trend and rapidly growing market sector in China. Through its acquisition of The Home Way, The Home Depot is bringing the world's leading home improvement merchandising and store operations capability to one of the fastest growing economies in the world. The characteristics of the Chinese home improvement market create a solid growth opportunity for The Home Depot, given the company’s strength in merchandise and services geared to finishing out a home. In the United States, Canada and Mexico, The Home Depot has developed a core competency in installation services, especially in categories like kitchens, countertops, windows and other design services. In addition, The Home Depot’s strength in identifying and offering innovative merchandise at low prices complements the current strategy of The Home Way. Quality installation services and innovative merchandise are the top needs of homebuyers in China. Statistics: China now has one of the highest homeownership rates in the world. In just 20 years, Chinese homeownership has gone from zero to about 70 percent. China's GDP is nearly $1.5 trillion.* The...