“Ethel’s Chocolate Lounges”

Describe the type of consumer buying decision that best describes the choice to indulge at Ethel’s.

The type of consumers that will buy at Ethel’s Chocolate Lounges is the place to be at to meet and greet family and friends for a cup of coffee, tea and/or cocoa and along with enjoying home chocolate truffles. Centuries ago some people was unable to purchase famous chocolates because it was very pricey. Therefore, American settled for cheaper chocolate bars for the masses. Ethel’s has friendly gourmet chocolate place that everyone can enjoy without having to spend a fortune and are able to enjoy the finest chocolate.

Discuss the factors that influence a consumer to spend money and time at Ethel’s.

The factors that will influence a consumer to spend money and time at Ethel’s are that you will get the famous chocolates that everyone adores and be able to chitchat with family and/or friends in a relaxing atmosphere. Some of the prices at Ethel’s are not for everyone that can’t afford it because it somewhat very expensive. Some of the chocolate comes from Starbucks and Godiva.

Justify which factor you think will motivate a consumer the most.

The most encourage I think will benefit consumers to go to Ethel’s if the prices will be somewhat lower. The president thinks that women will be more into going to Ethel’s than men would. Everyone says chocolate is the best answer for different things such if you have a emotional issue and/or anything that will need to help and make someone happy.

Determine what needs the Ethel’s experience appeals to most. Explain your reasoning.

The Ethel’s experience appeals to most is having good chocolate that make everyone happy not only by enjoying it but also being reasonable price that everyone can afford.