Perception

PERCEPTION

What is Perception?

• A process by which individuals organize and interpret their sensory impressions in order to give meanings to their environment. (Robbins, 2003) • Is a set of processes by which an individual becomes aware of and interprets information about the environment. (Griffin and Moorhead, 2004)

What is Perception? (continued…)

• Involving the selection, organizing and interpreting information to make sense of the world. (Mc Shane and Von Glinow, 2000)

Model of Perceptual Process

ENVIRONMENTAL STIMULI

FEELING

HEARING

SEEING

SMELLING

TASTING

SELECTIVE ATTENTION

PERCEPTUAL ORGANIZATION AND INTERPRETATION

EMOTIONS AND BEHAVIOR

1. Selective Attention

• The selection of a certain thing which you will give greater weight on. • Example: A teacher giving more attention on the ringing of the bell than the noise of her co-teachers because the ringing of the bell signals her next class.

Perceptual Groupings

• After the selection of the stimuli, we organize information into general categories and then interpret it. • Placing objects, people and events into recognizable and manageable patterns or categories.

2. Mental Model

• Example: Ms. Wonder who is a new teacher in Wisdom College has the concept that student’s should behave properly, participates in class and can rationalize when the teacher asks analytical questions. To her surprise, her students are not like what she has in mind.

2. Mental Model continued…

• She resolves to make some adjustments. Little by little she tries to guide the students to become more responsible, attentive and mature individuals.

3. What is the social identity theory?

• A theory that explains self-perception in terms of the individual’s unique characteristics (personal identity) as well as membership in various social groups, (social identity). (Mc Shane and Von Glinow, 2000)

What are the implications of perception in the workplace?

• Robbins (2003)...