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Tasks of a professional Manager

:A business firm exists in the midst of the society. The role of a professional manager is that of a friend, philosopher and guide to the firm. A professional manager¶s role in anorganization stems out of his description. In a general sense the role of a professionalmanager can be defined as the role of a person who :

1) Guide in giving definite direction to the business.

A manager can be compared to the captain of a ship who has first to set the courseto reach the destination and then steer the ship along the course. Similarly, a manager has to, first of all, set objectives which the first must achieve. Objectives provide thedirection in which the firm must move. Having decided upon the objectives, the manager must constantly monitor the progress and activities of the firm to ensure that it is movingin the desired direction. This is the first and foremost task of every manager.

2) Help the form to survive and grow.

³Survival of the Fittest´ is the law of the jungle which is equally applicable to thecompetitive market place where firms struggle and fight for survival. Ensuring survival of the firm is a critical task of the manager. But that alone is not enough. The manager hasalso to actively seek growth. No matter how big or powerful a firm may be today, it issure to be left behind in the race by newer, healthier and more efficient firms if it does notpursue growth. Two sets of factors impinge upon the firm¶s survival and growth. Thefirst is the set of factors which are internal to the firm and are largely controllable. Theseinternal factors are choice of technology, efficiency of labour, competence of managerialstaff, company image, financial resources, etc. Most of the old traditional textile millswere set up in India around the late 19

th

or early 20

th

century based on the then prevalenttechnology. These mills continued to flourish till the late 1960s. The early and mid -seventies witnessed a dramatic revolution in...