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Date Submitted: 08/23/2011 05:04 PM
Fall/Winter Collection 2H 2011
Main Retail Programs Visual Merchandising Guidelines
Draft
© SWAROVSKI 2011
Table of Contents
2 3 5 11 14 19 23 24 27 30 31 Program Introduction Wings of Fantasy Products Trend Products: Window Presentation Trend Products: In-Store Presentation Trend Products: Modules and Inspiration Additional Products: Modules and Inspiration Products: Multibrand Jewelry Display Presentation Elements: Window Presentation Elements: In-Store Presentation VM Tools: Technical Details Shop Live Information
An Artistic Vision of Nature The “Wings of Fantasy” collection is the last chapter of the Beyond Nature Trilogy, inspired by dance and movement, and is a more theatrical collection than "Wings of Poetry". Swarovski's DNA, spirit of innovation, and color heritage are central to this collection, from the precious color palette profusion to majestic techniques.
The eye-catching sparkle of crystal generates the highest stopping power in our stores. To create a truly striking and sparkling in-store presentation, we offer free Joblots in crystal color shades that complement the seasonal theme. Refer to page 31 for order information
Fall Winter Collection 2H 2011, Week 26 2/31
Wings of Fantasy Products
Urban Tribal Trend
Thakoon Vera Wang Felder Felder
Chanel Jason Wu Gucci
Fall Winter Collection 2H 2011, Week 26 3/31
Wings of Fantasy Products
Ethno Rock Trend
Caroline Herrera Proenza Schouler Matthew Williamson
Christian Dior Vera Wang Gucci
Nina Ricci Lanvin Chanel
Fall Winter Collection 2H 2011, Week 26 4/31
Trend Products: Window Presentation
Window Box Proposals
Fall Winter Collection 2H 2011, Week 26 5/31
Trend Products: Window Presentation
Window Box Proposals
Fall Winter Collection 2H 2011, Week 26 6/31
Trend Products: Window Presentation
Window Box Proposals
Fall Winter Collection 2H 2011, Week 26 7/31
Trend Products: Window Presentation
Window Box Proposals
Fall...