Amore

Business Plan

Café Amore

3947 San Marcos Ave

Chico, CA 95928

Telephone Number

(530)-935-9637

Fax Number

(530)-935-9614

March 3, 2011

Ann Li

7865 Bedford Ave

Philadelphia, PA 19756

(267)-539-9865

Annkli@gmail.com

Table of Contents

Section I – Executive Summary 3

Section II – Mission, Goals and Objectives 4

General Description of Business 4

Mission Statement 5

Goals and Objectives 6

Section III – Background Information 6

Industry Information 6

Section IV – Organizational Matters 7-11

Business Structure 6

Management Team 6

Personnel 11

Outside Advisors

Risk Management

Process

Section V – Marketing Plan 14

Products/Services 14

Customer Analysis 15

Competitive Analysis 15

Market Potential 16

Pricing 17

Promotional Strategies

Advertising 18

Public Relations

Personal Sales

Section VI – Financial Plan 18

Section I – Executive Summary

Café Amore will provide a friendly, comfortable atmosphere where customers can enjoy quality food, entertainment, and service at a reasonable price. The coffee shop will offer a variety of choices to the customers. We will specialize in coffee, tea, cappuccino, frozen fruit smoothies, and homemade baked goods. Juice, soda, and alcoholic beverages will also be available. We will serve breakfast, lunch and dinner.

The interior design of the shop will focus on projecting a simple, relaxed atmosphere. Café Amore will be divided into different sitting areas for entertainment purposes. One section of the building will have large antique furniture to create a comfortable lounge area for customers. Another will have a bar counter with stools for those who want to enjoy alcoholic beverages and watch the television located throughout the shop. Couches, chairs, coffee tables, lamps, plants, and rugs will be places all around the coffee shop. There will be nightly...