Case Study

Strategic Management

ACKNOWLEGMENT:

A SPECIAL THANKS TO MANOJ PARMAR AND RANJAN SHINAHA, THE OWNER OF DREAM WORLDS TOURS AND TRAVELS FOR HELPING US IN OUR PROJECT.WE THANK ALL THE EMPLOYEES OF DREAM WORLD TOURS AND TRAVELS.WE ALSO THANKS MR.ATUL MEHTA, OWNER OF SATUMA FOR HIS KIND HELP.

WE HOPE THE STRATEGIES WHICH ARE FORMULATED BY US HELP DREAM WORLD TOURS AND TRAVELS IN FUTURE.

WE ALSO THANK OUR PROFESSOR MRS JAYASHREE PHENE FOR HER SPECIAL GUIDENCE IN THE PROJECT AND FOR GIVING THIS KIND OF PROJECT TO US.

INDEX:-

➢ Introduction to dream world tours and travels

➢ Vision & Mission of dream world tours and travels

➢ Objectives

➢ Internal Factor Evaluation } SWOT

➢ External Factor Evaluation

➢ Factors- Comparison

➢ Packages Offered & Pricing Policy

➢ Boston Consultancy Group Matrix (BCG)

➢ To make college tour our star product

➢ Strategies we suggested.

➢ Corporate social responsibility

➢ Conclusion

What is tourism?

Tourism is travel for recreational, leisure or business purposes. The world tourism organization defines tourists as people who "travel to and stay in places outside their usual environment for more than twenty-four (24) hours and not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited. " Tourism has become a popular global leisure activity. In 2008, there were over 922 million international tourist arrivals, with a growth of 1.9% as compared to 2007. International tourism receipts grew to US $ 944 billion (euro 642 billion) in 2008 , corresponding to an increase in of 1.8%.

Most visited countries by international tourist arrivals

WORLD TORISM RANKINGS:

In 2008, there were over 922 million...