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ADIDAS - MARKETING PLAN

MARKETING STRATEGY

People purchase products or services for three basic reasons:

✔To satisfy basic needs.

✔To solve problems.

✔To make themselves feel good.

MISSION STATEMENT

MISSION OF THE COMPANY

The adidas Group strives to be the global leader in the sporting goods industry

with sports brands built on a passion for sports and a sporting lifestyle.

➢We are consumer focused » and therefore we continuously improve the

quality, look, feel and image of our products and our organizational

structures to match and exceed consumer expectations and to provide

them with the highest value.

➢We are innovation and design leaders » who seek to help athletes of all

skill levels achieve peak performance with every product we bring to

market.

➢We are a global organization » that is socially and environmentally

responsible, creative and financially rewarding for our employees and

shareholders.

➢We are committed » to continuously strengthening our brands and

products to improve our competitive position.

➢We are dedicated » to consistently delivering outstanding financial

results.

MISSION OF THE MARKETING PLAN

To devise a marketing plan and formulate strategies which would help in the

achievement of the marketing objectives of the company which are,

➢Market penetration – gaining market share across all markets in which we

compete

➢Market development – expanding into new markets and addressing new

consumer segments

GOLF

Golf ball and apparels

MOTORSPORT

Apparels, equipments and footwear

SAILING

Chute, board shorts, cruising jackets and accessories

CRICKET

Bats, gloves, pads, footwear, training kits, apparels and

equipments.

PRODUCT OFFERINGS

Comfort, durability, looks, value for money!

COMPETENCE

The firm has a stiff competition in the Indian market. Currently, Nike is the

leading player in the industry.

➢Multi-Brand Approach

There is a natural limit a brand can achieve given the diverse tastes and...