Crm Practices and Event Management

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“CRM PRACTICES AND EVENT MANAGEMENT

@THANE - CENTRAL”

APROJECT REPORT

for

“CENTRAL – FUTURE GROUP”

Submitted in partial fulfillment of the requirement for the award of

Master of Management Studies (MMS) under BharatiVidyapeeth’s Institute of Management Study and Research. (BVIMSR)

Submitted by

Ravi Bhadauria

ROLL NO:66

BATCH: 2010-2012

Under the guidance of

Mr. Angad Singh Oberoi

BharatiVidyapeeth’s Institute of Management Studies and Research

Sector 8, CBD-Belapur, Navi Mumbai –400614

ACKNOWLEDGEMENT

The project was completed successfully due to support and help of many people. I would firstly like to thank Angad Singh Oberoi (Marketing Manager) – my Project Guide. He continuously gave his guidance and shared knowledge and vast experience of the industry. It was only with his endeavor, that I could complete the project in time.

I would also like to thank Mr. Sharat Belwade (Mall Manager). He gave valuable insights on consumer preference and area mapping of Thane. Also his proper guidance made me to successfully complete the activity in time.

I would also like to specially thank Mr. Ammar Bhabrawala (Mumbai Head-Marketing), for sharing their immense knowledge of the industry and guiding me for proper approach throughout the internship period.

I would also extend my gratitude to all the heads of various departments and other staff members of CENTRAL – Future Group, as they supported and coordinated for the successful completion of the projects.

I would also like to thank Mr.Sushil Parekh (Placement Head)& Mrs. Khan ( Marketing Faculty), for their constant help and advice.

Last but not the least, I would like to thank BharatiVidyapeeth’s Institute of Management Studyand Research (BVIMSR) and specially Prof. D.Y.Patil and all members of the placement cell for trusting and giving me an opportunity to work in such a reputed...